Read and complete the first case study from our Business Analytics eText. Your case study will require you to demonstrate your understanding and application of business analytics concepts. You will be asked to complete Excel functions and tasks and answer questions from the text. Your case study will be found in Chapter 1. Some of the numbers listed in your text will be different from the file provided to you. Use the file provided in the Content area of our course, week 3, Case Study Assignment 1 Excel File.

Worth 50 points, your case study will explore concepts covered in Weeks 1, 2 and 3 and encourage critical analysis. Your case study will ask for opinions and recommendations. Your claims should be supported by evidence including references from the text, valid outside resources, or rational arguments. Your case study should exhibit strong structure and organization. A concise introduction with a clear preview, a well-written body using complete sentences, in-text citations when necessary and a clear summary in the conclusion are expected.

Excel functions you will use include SUM, division, multiplication, COUNTIF, copy and pasting, Gross Sales are overall sales unadjusted for costs, and Market Share (corporation total sales/ industry total sales). You will also need to use filtering and sorting.

Aside from just describing the analysis, discuss your interpretation of the data. You may include images from your analysis in the report, but images should not constitute the majority of the report. If you use a table or image, you must spend some time discussing it within the body of the text. A good rule of thumb is at least a paragraph of text to describe each image.

College-level writing is expected, points will be deducted for grammar and spelling errors. Include and upload your accompanying Excel file. Your submission must be in APA format. Include a title page with your name, case study title, and date. Your report should be at least 2 full pages, 1-inch margins 12-point Times New Roman font, double-spaced. References and citations must be provided. Your Reference List should be provided at the end of your paper. Your report should be submitted in Word (.docx) format. Information for downloading MS Office 2016 for free is provided in the “Start Here” module. Please refer to the Case Study Assignment tab in the Assignment Overview module for a copy of the rubric for evaluation of your Case Study. Your submitted Excel file will be evaluated under the Content section of the rubric.

Make sure you complete each of the tasks listed in your eText for PLE Case Study 1.

Here are some details you need to complete the file.

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