In the early 1950s, a social psychologist named Solomon Asch completed a very famous psychological study regarding conformity. Above is a short video narrated by Dr. Phillip Zimbardo of the infamous Stanford Prison Studies. You’ll hear a description and view footage of the Asch experiment, including a more recent reenactment. Using this video and information in the textbook or other sources, explain what happened in this study? Why did the naive participant (the one who did not know what was going on) react in the way he did? What does research suggest about the difference in the level of conformity between an individualistic culture such as the United States versus a more collectivist culture such as Japan?

APA 7 Reference Citation

HeroicImaginationTV. (2012, February 20). Asch Conformity Experiment [Video]. YouTube.

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